Privacy Policy

This Privacy Policy describes how East Coast Wings ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at wings-eastcoast.click, place orders, interact with our online services, or otherwise engage with our food business. We are committed to protecting your privacy and handling your personal data in a transparent and responsible manner in accordance with applicable United States federal and state privacy laws.

Please read this Privacy Policy carefully. By accessing or using our website, placing an order, signing up for our newsletter, or otherwise providing us with your personal information, you agree to the practices described in this policy. If you do not agree with any part of this Privacy Policy, please discontinue use of our website and services immediately.

1. Who We Are

East Coast Wings is a food business operating in the United States. We are dedicated to providing our customers with high-quality food products and an exceptional dining and ordering experience, both in person and through our online platform.

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us using the information provided in Section 16 of this policy.

2. Applicable Privacy Laws

As a business operating in the United States, our data practices are governed by applicable federal and state laws, including but not limited to:

• The Federal Trade Commission Act (FTC Act) – which prohibits unfair or deceptive practices in commerce, including misrepresentations about data privacy and security.
• The California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) – which grants California residents specific rights regarding their personal information.
• The Children's Online Privacy Protection Act (COPPA) – which governs the online collection of personal information from children under the age of 13.
• The CAN-SPAM Act – which governs commercial email communications.
• Other applicable state privacy laws, including those enacted in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with comprehensive consumer privacy legislation.

We are committed to complying with all applicable privacy regulations and continuously updating our practices as new laws come into effect.

3. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we collect include:

3.1 Personal Identification Information

When you place an order, create an account, sign up for our loyalty program, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address (street address, city, state, ZIP code)
• Date of birth (for age verification or birthday promotions)
• Username and password (for account holders)

3.2 Payment and Financial Information

When you place an order or make a payment through our website, we may collect:

• Credit or debit card number (last four digits only, after processing)
• Card expiration date and CVV (processed securely and not stored by us)
• Billing address associated with your payment method
• Transaction history and order details

Payment information is processed through secure, PCI-DSS compliant third-party payment processors. We do not store your full credit card or payment details on our servers.

3.3 Order and Transaction Data

We collect information about your orders and transactions with us, including:

• Order history and contents
• Order preferences and customizations
• Delivery instructions
• Feedback, reviews, and ratings you provide
• Customer service communications and records

3.4 Usage Data and Online Activity

When you visit our website, we automatically collect certain technical and behavioral data, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system and device type
• Pages visited and time spent on each page
• Referring URL (the website you came from)
• Links clicked and features used
• Search queries entered on our website
• Date and time of access
• Session duration and bounce rate data

3.5 Device Information

We may collect information about the device you use to access our website, such as:

• Device identifier or mobile advertising ID
• Hardware model and specifications
• Network information (Wi-Fi or mobile data)
• Screen resolution and display settings
• Time zone and language settings

3.6 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, local storage objects, and similar tracking technologies to collect information about your browsing behavior and preferences on our website. For more details, please refer to Section 9 (Cookie Policy) of this document.

3.7 Marketing and Communications Data

If you subscribe to our newsletter, promotional emails, or SMS alerts, we collect:

• Email address and/or phone number for communications
• Your communication preferences and opt-in/opt-out history
• Engagement data (whether you opened an email, clicked a link, etc.)

3.8 Information You Provide Voluntarily

We also collect information you choose to provide when:

• Completing surveys or questionnaires
• Entering contests or promotions
• Posting reviews or comments on our website
• Contacting our customer service team
• Engaging with us on social media platforms

4. How We Use Your Information

We use the personal information we collect for a variety of purposes related to our business operations, legal compliance, and customer experience. Specifically, we use your information to:

4.1 Service Provision and Order Fulfillment

• Process and fulfill your food orders and delivery requests
• Confirm orders and send receipts and invoices
• Manage your account and loyalty program membership
• Coordinate delivery logistics and communicate with delivery personnel
• Respond to your inquiries, complaints, and customer service requests
• Resolve disputes and troubleshoot problems

4.2 Payment Processing

• Authorize and process payments for your orders
• Detect and prevent fraudulent transactions
• Issue refunds and credits when applicable
• Maintain accurate financial records in compliance with accounting and tax requirements

4.3 Website Improvement and Analytics

• Analyze website traffic patterns, user behavior, and usage trends
• Improve the functionality, design, and user experience of our website
• Diagnose technical problems and fix bugs
• Conduct internal research, testing, and quality assurance
• Understand which menu items, promotions, and features are most popular

4.4 Marketing and Promotional Communications

• Send you promotional offers, discounts, and special deals relevant to your interests
• Deliver personalized marketing content based on your order history and preferences
• Notify you about new menu items, seasonal specials, and events
• Manage and track email and SMS marketing campaigns
• Conduct targeted advertising through social media and online advertising platforms

You may opt out of marketing communications at any time. See Section 11 for instructions on exercising your rights.

4.5 Legal Compliance and Safety

• Comply with applicable federal, state, and local laws and regulations
• Respond to lawful requests from law enforcement or regulatory authorities
• Enforce our Terms of Service and other agreements
• Protect the rights, safety, and property of East Coast Wings, our customers, and the public
• Prevent and investigate fraud, abuse, and unauthorized access

5. How We Share Your Information

We do not sell your personal information to third parties for monetary compensation. However, we may share your information with the following categories of recipients under limited and controlled circumstances:

5.1 Service Providers and Business Partners

We work with trusted third-party service providers who assist us in operating our business and delivering services to you. These may include:

• Payment processors – to securely process transactions
• Delivery and logistics partners – to fulfill delivery orders
• Email and SMS marketing platforms – to send communications on our behalf
• Web hosting and cloud services providers – to maintain our website and infrastructure
• Analytics providers (such as Google Analytics) – to analyze website performance
• Customer service software providers – to manage support tickets and communications
• Fraud detection and cybersecurity providers – to protect against unauthorized access

All service providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security standards.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Protect the rights or safety of our customers, employees, or the public
• Investigate or prevent fraud, illegal activity, or security incidents
• Defend against legal claims or enforce our legal rights

5.3 Business Transfers

In the event that East Coast Wings undergoes a merger, acquisition, restructuring, bankruptcy, or sale of all or part of its assets, your personal information may be transferred to the acquiring entity. We will notify you by updating this Privacy Policy and, where appropriate, by sending a direct notification.

5.4 With Your Consent

We may share your information with third parties in ways not described in this policy when we have obtained your explicit consent to do so.

5.5 California "Sharing" for Advertising Purposes

Under the CCPA/CPRA, "sharing" personal information includes disclosing it for cross-context behavioral advertising, even without monetary exchange. We may share certain usage and device data with advertising partners for this purpose. California residents have the right to opt out of such sharing. See Section 11 for details.

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards to protect it from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology.
• PCI-DSS Compliance: Our payment processing practices comply with the Payment Card Industry Data Security Standard (PCI-DSS).
• Access Controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions. All employees with data access are subject to confidentiality obligations.
• Firewalls and Intrusion Detection: We use firewalls, intrusion detection systems, and other technical controls to monitor and protect our network infrastructure.
• Regular Security Audits: We conduct periodic security assessments and vulnerability scans to identify and address potential risks.
• Password Security: Account passwords are stored using strong, one-way hashing algorithms.
• Data Minimization: We only collect and retain the personal information necessary for the purposes described in this policy.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The following retention periods generally apply:

After the applicable retention period expires, we will securely delete or anonymize your personal information. If deletion is not immediately possible (e.g., because data is in backup archives), we will isolate the data from further processing until deletion becomes possible.

8. Children's Privacy

East Coast Wings is a food service business and our online ordering platform is designed for adult consumers. We do not knowingly solicit, collect, or use personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA), or from individuals under the age of 18 more broadly.

If you are a parent or guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete the information from our records.

We do not direct marketing communications toward children, and we do not create user profiles based on children's personal information.

9. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website performance, and deliver relevant advertising. This section provides a brief overview of our cookie practices.

9.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website remember your preferences, recognize you on return visits, and collect analytical data about how the site is used.

9.2 Types of Cookies We Use

• Strictly Necessary Cookies: These are essential for the website to function properly, including session management, shopping cart functionality, and security features. These cannot be disabled.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website (e.g., which pages are visited most often). We use tools such as Google Analytics for this purpose.
• Functionality Cookies: These remember your preferences (such as language, location, and saved order preferences) to provide a more personalized experience.
• Targeting and Advertising Cookies: These cookies track your browsing behavior across websites to deliver relevant advertisements. We may use pixels and tags from advertising platforms such as Google Ads, Facebook, and Instagram.

9.3 Managing Cookies

You can manage, disable, or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising through the Network Advertising Initiative or the Digital Advertising Alliance.

For more detailed information about our use of cookies and tracking technologies, please refer to our full Cookie Policy, which is available on our website.

10. International Data Transfers

East Coast Wings operates primarily within the United States. However, some of our third-party service providers (such as cloud hosting platforms, analytics providers, and marketing tools) may process data in servers located outside the United States, including in countries within the European Union, Canada, or other jurisdictions.

When your data is transferred internationally, we take appropriate steps to ensure that it receives an adequate level of protection, including:

• Entering into data processing agreements with service providers that include appropriate contractual protections
• Using service providers who participate in recognized data transfer frameworks and certification programs
• Ensuring that international transfers comply with applicable U.S. laws and the data protection requirements of the recipient country

By using our website and services, you acknowledge that your personal information may be transferred to and processed in countries other than the United States, and you consent to such transfers to the extent permitted by applicable law.

11. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We respect and honor these rights in accordance with applicable law.

11.1 Rights Available to All Users

• Right to Know / Access: You have the right to request information about the categories and specific pieces of personal information we have collected about you, how we use it, and with whom we share it.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions (e.g., where we are required to retain data by law).
• Right to Data Portability: You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any email, replying STOP to any SMS message, or contacting us directly.

11.2 Additional Rights for California Residents (CCPA/CPRA)

California residents have the following additional rights under the CCPA/CPRA:

• Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right, please click the "Do Not Sell or Share My Personal Information" link on our website or contact us directly.
• Right to Limit Use of Sensitive Personal Information: You have the right to request that we limit our use and disclosure of sensitive personal information to purposes strictly necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights. You will not receive different prices, quality of service, or any penalty for exercising your privacy rights.
• Authorized Agent: You may designate an authorized agent to submit privacy requests on your behalf, provided that the agent provides written authorization and you verify your identity with us.

11.3 Rights Under Other State Privacy Laws

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and port their personal data, as well as the right to opt out of targeted advertising and profiling in furtherance of decisions that produce legal or similarly significant effects. We honor these rights upon verified request.

11.4 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please submit a verifiable request to us through one of the following methods:

• Email: [email protected]
• Website: wings-eastcoast.click (through our contact form)

We will acknowledge receipt of your request within 10 business days and respond to the request within 45 calendar days. If additional time is needed, we will notify you of the extension (up to an additional 45 days) and the reason for the delay.

To verify your identity, we may ask you to provide information such as your name, email address, account details, or a recent order number. We cannot fulfill requests if we are unable to verify your identity with reasonable certainty.

12. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, delivery apps, or other online services that are not operated by East Coast Wings. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party services you access through our website.

We are not responsible for the privacy practices or content of any third-party websites. Linking to a third-party website does not imply our endorsement of their privacy practices or policies.

13. Social Media and Online Advertising

We maintain a presence on social media platforms such as Facebook, Instagram, Twitter/X, and others. When you interact with us on social media, the information you provide may be collected and used by those platforms in accordance with their own privacy policies.

We may use social media advertising tools (such as Facebook Pixel and Google Ads remarketing tags) to serve targeted advertisements to users who have visited our website or interacted with our content. These tools may collect certain device and behavioral data to personalize advertising. You can manage your ad preferences through the relevant platform's settings or through opt-out tools provided by advertising networks.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, applicable laws, or technological developments. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website
• Send an email notification to registered account holders where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this policy will constitute your acceptance of those changes.

15. How to File a Complaint

If you have concerns about how we handle your personal information and you are not satisfied with our response, you have the right to file a complaint with the appropriate regulatory authority.

15.1 Federal Trade Commission (FTC)

The Federal Trade Commission is the primary federal consumer protection agency in the United States. You may file a complaint about our privacy practices with the FTC through:

• Website: reportfraud.ftc.gov
• Phone: 1-877-382-4357
• Address: Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, DC 20580

15.2 California Residents – California Privacy Protection Agency (CPPA)

California residents may also file complaints with the California Privacy Protection Agency (CPPA), the state authority responsible for enforcing the CCPA/CPRA:

• Website: cppa.ca.gov
• Address: California Privacy Protection Agency, 2101 Arena Blvd, Sacramento, CA 95834

15.3 State Attorneys General

Residents of other states may file privacy complaints with their respective state Attorney General's office. Most state Attorney General offices maintain consumer protection divisions that handle privacy-related complaints.

Before filing a complaint with a regulatory authority, we encourage you to contact us directly so that we have the opportunity to address your concern promptly and satisfactorily.

16. Contact Us

If you have any questions, concerns, requests, or feedback regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team:

We are committed to responding to all privacy-related inquiries within a reasonable timeframe and to working with you to resolve any concerns you may have about your personal information.

This Privacy Policy was last updated on May 27, 2026. © 2026 East Coast Wings. All rights reserved.