Cookie Policy

Last Updated: May 27, 2026

1. Introduction

Welcome to East Coast Wings ("we," "us," or "our"). This Cookie Policy explains how we use cookies and similar tracking technologies on our website, wings-eastcoast.click (the "Website"). This policy is designed to help you understand what cookies are, why we use them, and the choices you have regarding their use.

We are committed to being transparent about how we collect and use data related to your browsing experience. This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which provide additional information about our data practices.

By using our Website, you acknowledge that you have read and understood this Cookie Policy. If you have any questions, please contact us at [email protected].

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used by website owners to make websites work more efficiently, provide a better user experience, and deliver reporting information.

Cookies are created by the web server that hosts the website and are sent to your browser. Your browser then stores the cookie locally. The next time you visit the same website, your browser sends the cookie back to the server, allowing the server to recognize your device and remember information about your previous visit.

Cookies set by the website owner (in this case, East Coast Wings) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies allow third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.

2.1 How Do Cookies Work?

When you visit our Website for the first time, you may see a cookie consent banner. Depending on your choices, various cookies may be placed on your device. Here is a simplified breakdown of how the process works:

  1. You visit wings-eastcoast.click for the first time.
  2. Our server sends a small cookie file to your browser.
  3. Your browser stores the cookie on your device.
  4. On your next visit, your browser returns the cookie to our server.
  5. Our server reads the cookie and recognizes your device or preferences.

Cookies can be session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period of time or until manually deleted).

3. Types of Cookies We Use

We use the following categories of cookies on our Website. Each category serves a distinct purpose, and you may choose to enable or disable certain categories based on your preferences.

3.1 Essential / Strictly Necessary Cookies

Essential cookies do not require your consent under applicable law because they are strictly necessary for us to deliver the service you have requested. Examples include cookies that remember items in your online order, authenticate you when you log in, or ensure the security of our Website.

3.2 Analytics / Performance Cookies

Analytics cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular, how visitors move around our Website, and where visitors come from. All information collected by these cookies is aggregated and therefore anonymous.

We primarily use Google Analytics for this purpose. Google Analytics collects information such as how often users visit our Website, what pages they visit, and what other sites they visited before coming to our site. We use this information only to improve our Website and services. Google Analytics collects only the IP address assigned to you on the date you visit our Website, rather than your name or other identifying information.

If you do not allow these cookies, we will not know when you have visited our Website and will not be able to monitor its performance.

3.3 Functional Cookies

Functional cookies enable our Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember your preferences, such as your language selection, location, or login details, so that you do not have to re-enter them each time you visit.

If you disable these cookies, some or all of these services may not function properly, and your browsing experience may be less personalized.

3.4 Advertising / Targeting Cookies

Advertising cookies are used to build a profile of your interests and show you relevant advertisements on our Website and on other websites across the internet. They work by uniquely identifying your browser and device. These cookies are typically set by third-party advertising networks with our permission. If you do not allow these cookies, you will experience less targeted advertising.

We may use Google Ads and similar platforms to display targeted advertisements. These platforms use cookies to track which ads you have seen and interacted with, and to prevent the same ad from being shown to you too many times.

4. Specific Cookies Used on Our Website

The table below provides detailed information about the specific cookies used on wings-eastcoast.click, including their names, purposes, types, and durations.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users on a short-term basis. Analytics 24 hours
_gat Google Analytics Used to throttle the request rate — limits the collection of data on high traffic sites to reduce data transmission load on Google servers. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions. Advertising 3 months
cookieconsent_status East Coast Wings Records whether the user has accepted the cookie consent banner, preventing it from displaying on subsequent visits. Essential 1 year
session_id East Coast Wings Maintains your session state across page requests. Used for shopping cart functionality and form data retention. Essential Session (deleted when browser closes)
cart_token East Coast Wings Stores information about items added to your cart or order, ensuring your selections are preserved during your visit. Functional 30 days
user_preferences East Coast Wings Stores user preferences such as language settings, location, and display preferences to personalize your browsing experience. Functional 1 year
_fbp Facebook / Meta Used by Facebook to deliver advertisements, measure ad performance, and for analytics purposes when visiting websites that use Facebook services. Advertising 3 months
XSRF-TOKEN East Coast Wings Cross-site request forgery protection. Helps ensure that form submissions and requests come from legitimate sources to protect against malicious attacks. Essential Session

Note: This table reflects our current cookie usage as of May 27, 2026. We may update this list periodically as our Website evolves and new third-party services are integrated.

5. Third-Party Cookies and Services

In addition to our own cookies, we may also use various third-party services on our Website that place their own cookies on your device. These third parties have their own privacy and cookie policies, and we encourage you to review them.

5.1 Google Services

We use Google Analytics and Google Ads, both operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google may set cookies on your device for analytics, advertising, and functionality purposes. For more information about how Google uses data when you use our Website, please visit: https://policies.google.com/privacy

5.2 Facebook / Meta

We may use the Facebook Pixel tool from Meta Platforms, Inc. to measure the effectiveness of our advertising and to understand user behavior on our Website. For more information, please visit: https://www.facebook.com/privacy/policy/

5.3 Other Third Parties

We may integrate with other third-party platforms such as online ordering systems, customer review platforms, and social media sharing tools. Each of these services may place cookies on your device. We will update this Cookie Policy as new integrations are added.

6. Legal Basis for Using Cookies

As a food business operating in the United States, our use of cookies is governed by applicable federal and state laws, including but not limited to:

  • The California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), which grants California residents rights regarding their personal information, including the right to opt out of the sale or sharing of personal data.
  • The Federal Trade Commission Act (FTC Act), which requires that businesses act fairly and not deceptively in their data and privacy practices.
  • Other applicable federal and state privacy laws that may govern specific aspects of our data collection practices.

For essential cookies, we rely on our legitimate interest in operating a functional, secure website. For non-essential cookies (analytics, functional, and advertising), we rely on your consent, which you may provide or withdraw at any time.

If you are a California resident, you have the right to:

  • Know what personal data is being collected about you through cookies.
  • Request deletion of your personal data collected via cookies.
  • Opt out of the sale or sharing of your personal data collected through advertising cookies.
  • Non-discrimination for exercising your privacy rights.

7. How to Manage and Disable Cookies

You have several options to control and manage cookies on your device. Please note that restricting certain cookies may affect the functionality of our Website and your overall browsing experience.

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Settings" menu of your browser. Here are direct links to cookie management instructions for popular browsers:

7.2 Opt-Out Tools for Third-Party Cookies

You can opt out of specific third-party cookies using the following tools:

Service Opt-Out Tool / Link
Google Analytics Google Analytics Opt-out Browser Add-on
Google Ads / Personalized Advertising Google Ads Settings
Facebook / Meta Ads Facebook Ad Preferences
Network Advertising Initiative (NAI) NAI Opt-Out Tool
Digital Advertising Alliance (DAA) DAA Opt-Out Tool
Your Online Choices (US) Your Online Choices

7.3 Mobile Device Settings

If you access our Website via a mobile device, you can manage your advertising and tracking preferences through your device settings:

  • iOS (iPhone/iPad): Go to Settings > Privacy > Tracking, and toggle off "Allow Apps to Request to Track." You can also reset your Advertising Identifier in Settings > Privacy > Apple Advertising.
  • Android: Go to Settings > Google > Ads, and enable "Opt out of Ads Personalization."

8. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, doing so may affect your experience on our Website in the following ways:

Cookie Type Impact of Disabling
Essential Cookies The Website may not function properly. Features such as the shopping cart, order forms, and secure login may not work. We strongly advise against disabling these cookies.
Analytics Cookies We will be unable to track your visit or gather performance data. This will not directly affect your browsing experience but will limit our ability to improve the Website based on user behavior.
Functional Cookies You may lose personalized settings such as remembered preferences, language selections, and location data. You may need to re-enter information on each visit.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. Your ad experience will be more generic and less personalized.

9. Cookie Retention Periods

Cookies are retained for varying lengths of time depending on their purpose. As detailed in the cookie table in Section 4, some cookies are session cookies that expire when you close your browser, while others are persistent cookies that remain on your device for a defined period. We review and update our cookie retention periods periodically to ensure they remain proportionate to their intended purpose.

10. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked across the internet. Currently, there is no universally accepted standard for responding to DNT signals. While we respect your privacy preferences, our Website does not currently alter its behavior in response to DNT signals. However, you can use the cookie management tools described in Section 7 above to limit tracking on our Website.

11. Children's Privacy

Our Website is not directed at children under the age of 13, and we do not knowingly collect personal data from children through cookies or any other means. If you believe that a child under 13 has provided us with personal information, please contact us immediately at [email protected], and we will take steps to delete such information.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the technologies we use, or applicable legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

Continued use of our Website after any changes to this Cookie Policy will constitute your acceptance of the updated terms. If you do not agree to the updated policy, please discontinue use of our Website and adjust your browser settings to remove or block our cookies.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please do not hesitate to contact us using the details below:

East Coast Wings

We aim to respond to all inquiries within 30 business days. For urgent privacy concerns, please mark your email as "URGENT – Cookie Policy Inquiry" in the subject line.